BLUE RIDGE DENIM CAMPAIGN
Blue Ridge is the modern metropolitan denim brand of WE Fashion with a dressed-up signature. Its origin are the Blue Ridge mountains, which offer a sensational outdoor lifestyle. However, by now it has made its way to the city streets - as “Dress Code Denim”.
Concept, art direction, magazine design, website, retail window design and merchandising, instore communication and consumer journey, display, signage, fixtures. Photography: Philippe Vogelenzang