Raincampaign Sea Life
We developed a innovative & enviromentally friendly outdoor advertising technique using rainwater called RAINCAMPAIGN. Every time it rains the octopus of SEA LIFE appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: "SEA LIFE laat je niet meer los" (SEA LIFE never lets you go). When the streets dry up the RAINCAMPAIGN disappears again.
The rain campaign technique was spread all around the world with more than 5000 articles written about it. We were featured on the United Nations website, TV stations around the world and many clients followed. We set up a Raincampaign foundation to help water projects in Africa. Award: Winner of the Merlin Themepark Innovation Award USA.
Concept & production: Misterwilson